Ep. 12: Make Like Nike and Just Do It!
We're bringing you the second episode of our Mom 2.0 Summit series, where we had the chance to chat LIVE with major movers and shakers at the conference in Orlando, Florida. Next up, Rachel Hofstetter!
For years, Rachel Hofstetter was paid to eat and drink as the food editor at O, the Oprah Magazine. But besides the copious amounts of chocolate and cheese, her favorite part of the job was telling the stories of up-and-coming entrepreneurs. Their stories led to her best-selling book Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!), and took the opportunity to focus on her true passion: connecting people in unique and creative ways. She co-founded guesterly, a software platform that enables anyone to create a custom who's who directory for events and groups, and partnered with Savor the Success to create PR School, which helps makers and creators get the word out about their brands and connect directly with editors and writers. In November of 2015, guesterly was acquired by Chatbooks, the super-easy subscription photo book company, and Rachel joined the Chatbooks team as Chief Marketing Officer.
Rachel also regularly speaks on the topics of marketing and PR, and is on the advisory board of Brooklyn FoodWorks, New York’s largest food incubator program, and Chapul, the original cricket bar company (as seen on Shark Tank).
Follow Rachel on Twitter @rachelhoffy and Instagram @rachelhoffy1.
We also chatted about Nicole's first op-ed in The New York Times (can we get an air horn salute?) and shouted out Nicola Yoon, the author behind the best-selling novel that spawned the newly released movie, Everything, Everything.